Enrollment marketing
Christian college and university advertising
Christian colleges and universities use @Jesus to reach students and families for enrollment and online programs. Jesus Group, the team behind @Jesus, plans each campaign with your admissions and marketing team around your recruitment calendar.
Why Christian colleges use @Jesus
Since January 2022, Meta hasn't let advertisers target people by religion, and Google restricts it, so Christian university marketing has to reach believers another way. @Jesus is a Christian community people chose to follow, so your school reaches them where they already gather. Our guide explains why religion targeting went away.
Reach by community, not profiling
Your school appears in a feed people chose to follow for Christian content, with no religion targeting involved.
An audience that pays attention
2.4M+ Instagram followers, with 492M+ views and 14M+ accounts engaged in the quarter to October 1, 2026.
Room for real questions
77K+ members gather in the @Jesus Discord for prayer, Bible study, and fellowship. A live Q&A puts your admissions team or faculty in the conversation.
Clearly labeled
Every paid post is clearly labeled, following FTC guidelines and Instagram's branded content rules.
Instagram Insights and Discord, as of October 1, 2026. Views and accounts engaged cover the quarter to that date.
A recruitment calendar: what to run when
Enrollment runs on a calendar, and your campaign should too. Share your dates on the call and we'll plan around them. Here's what fits each part of the year.
Fall
Recruitment season and application deadlines
Start with Reels that show campus life, your programs, and what faith looks like at your school. As each application deadline gets close, follow up with Stories that link straight to the application.
Spring
Admitted-student yield
Between acceptance and your deposit deadline, help admitted students and their families picture life at your school: student stories, a collab post with your school's account, and a Discord Q&A with admissions or faculty.
Year-round
Rolling online-program starts
If your online or adult programs start on a rolling basis, time Stories with links to each start date, and keep a steady presence between them.
Ahead of each event
Campus visit days and events
Announce visit days, preview weekends, and virtual information sessions ahead of time on Instagram and in the Discord, then remind people with a link to register the week of the event.
Formats that fit enrollment marketing
A school campaign can combine a few of these, from awareness early in the cycle to a direct link near a deadline.
Instagram Reels
Short videos of campus, students, and faculty that build awareness early in the cycle.
Stories with links
A direct link to apply, book a visit, or request information, timed to your deadlines.
Collab posts with your school
One post shown on both @Jesus and your school's profile, so it reaches both audiences.
Discord Q&As with admissions or faculty
A live Q&A in the @Jesus Discord where members can ask about programs, campus life, and applying.
The Sunday newsletter
Our free Sunday newsletter can be added to a campaign. Ask us about it on the call.
More about the server: sponsoring the @Jesus Discord.
How a campaign works
Book a call
Tell us about your programs, your enrollment goals, and your dates. Prefer writing? Send the partnership form.
Get a custom plan
We recommend formats and timing for your calendar, and share audience insights privately.
Go live, clearly labeled
We bring your message to our community with content that feels native, genuine, and faith-first. Every paid post is clearly labeled, following FTC guidelines and Instagram's branded content rules.
Questions schools ask
- Do Christian colleges advertise with @Jesus?
- Yes. Christian colleges and universities use @Jesus to reach students and families for enrollment and online programs.
- Which formats work for enrollment marketing?
- Instagram Reels, Stories with links, and collab posts with your school's account; Q&As with admissions or faculty in the @Jesus Discord. Our newsletter can be added. We recommend the mix for your goals and dates.
- Can you share audience data before we commit?
- We share detailed audience insights privately with partners. Tell us about your campaign and we'll send what's relevant to you.
- What does a campaign cost?
- Every campaign is custom. Pricing depends on the channels, timing, and scope, and we'll recommend options that fit your budget.
- How are sponsored posts labeled?
- Every paid partnership is clearly labeled, following FTC guidelines and Instagram's branded content rules.
Plan your enrollment campaign
Tell us your programs and dates, and we'll recommend what to run when.
Prefer email? contact@jesusgroup.net